Abstract

This study examined the effect of global uncertainty on organizational survival of hospitality businesses, with particular emphasis on five-star hotels in the South-South region of Nigeria. The study specifically analyzed the relationship between global uncertainty and innovativeness, teamwork, and organizational survival of selected luxury hotels. A descriptive survey research design was adopted, and the study was conducted at Ibom Five Star and Golf Resort, Uyo, and Four Points by Sheraton, Ikot Ekpene, both located in Akwa Ibom State. The population comprised 200 managers and employees of the two hotels, all of whom were studied due to the manageable population size. Data were collected using a structured instrument titled Global Uncertainty and Organizational Survival of Hospitality Businesses Questionnaire (GUOSHBQ). The instrument was validated by experts and demonstrated high reliability with a Cronbach Alpha coefficient of 0.93. Data analysis involved percentage analysis to answer research questions and Pearson Product Moment Correlation Analysis to test the hypotheses at a 0.05 level of significance. Findings revealed a significant relationship between global uncertainty and organizational teamwork, with higher levels of perceived uncertainty associated with reduced teamwork. Similarly, global uncertainty was found to significantly affect organizational survival, as employees who perceived higher uncertainty expressed lower confidence in their hotels’ long-term viability. The study concluded that global economic and geopolitical uncertainties pose serious challenges to the survival of five-star hotels, but organizations that adopt adaptive strategies, technological innovations, effective leadership, and crisis management frameworks are more resilient. The study recommends diversification of services, investment in technology, leadership development, and strategic partnerships to enhance organizational survival in periods of global uncertainty.